Scratch Joins Forces With Lady Gaga

Today, Scratch is thrilled to announce our collaboration with one of our favorite artists: Lady Gaga.

Gaga’s Born This Way Foundation has named Viacom its lead media partner, and Scratch has been chosen to lead the charge.

The mission of The Born This Way Foundation is simple and powerful: Create a kinder, braver world. A nation of “Little Monsters” already know it’s possible. So do we.

Team Scratch is inspired (and extremely humbled) to have been chosen to guide this initiative.

Together with our many partners, networks and platforms, our work with the Born This Way Foundation will help empower young people to promote tolerance, acceptance, respect and support in their communities.

For more information, check out today’s announcement on the Viacom blog and the Born This Way blog. Stay tuned for more updates and for ways you can join the movement.

Posted on May 17, 2012, in About Scratch, Communication, Creative Collaborations, Good Scratch, Media, Millennial Values and Attitudes, Millennials, Music, Scratch News, Social Media, Television and Film, Viacom Media Networks and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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