Scratch channels the reach, connection and creative force of Viacom in new ways to drive culture and commerce. Through consulting, consumer insights and award-winning creative, we engage with our partners to transform industries and activate audiences.

We do lots of different things, with lots of different clients and partners. Starting with a deep understanding of consumer and cultural trends, we jump in to reinvent brands or launch new ones altogether by consulting on strategy, driving innovation, and creating breakthrough content and experiences.

From product development to design to branding, campaigns and retail activation  – our work doesn’t feel like anything you’ve seen before, and we like it that way.  To learn more about Scratch, check out our FAQs at scratch.viacom.com. And drop us a line if you want to hang out. We’d love it.